Strategic Management Discussion Forum

The above ad of Patanjalis most famous product the Dant Kanti is symbol of their confidence over its products as compared to others in the market. https://www.narendramodi.in/pm-modi-inaugurates-patanjali-research-institute-in-haridwar-uttarakhand-535288 This picture of Patanjali's founder Ramdev Baba and Prime Minister Narendra Modi at the inaugration of Patanjali Research Institute shows their association and bond with the PM which further boosts their brand, providing a halo effect of credibility.     This picture shows Patanjali's umbrella branding strategy, which makes it easier for the seller to expand their market base and attract loyal buyers for new product under the same umbrella.       This picture is the witness of Ramdev Baba adding social causes to the identity of the brand, in 2017 Patanjali launched a school named 'Patanjali Avasiya Sainik' for the children of deceased army officers, offerring them full free education.  He also said that Pat...

Company Intro: Founded in 2006 by Acharya Balkrishna and Baba Ramdev, Patanjali Ayurved is an Indian FMCG Company. Patanjali Ayurveda happens to be the fastest growing FMCG Company in India. Patanjali Ayurveda imports herbs from Himalayas of Nepal. Objective: Establishing science of Ayurveda in Accordance and coordinating with the latest Technology and ancient Wisdom. Vision: Keeping nationalism, Aryurved and yog as our pillars, Patanjali is committed to Create a healthier country. To raise the pride and glory of the world, Patanjali is geared up to serve people by bringing the blessings of nature into their Lives. With sheer dedication, scientific approach, astute planning and realism, Patanjali is poised to write a new success Story for the world. Mission: Making India an ideal place for the Growth and development of Ayurveda and a prototype for the rest of the World Turnover: In 2018-19, Patanjali Ayurved had alone reported a revenue of Rs 8,329 crore, Patanjali has achieved a reven...