Patanjali Branding Strategy(Graphic) :
The above ad of Patanjalis most famous product the Dant Kanti is symbol of their confidence over its products as compared to others in the market.
This picture of Patanjali's founder Ramdev Baba and Prime Minister Narendra Modi at the inaugration of Patanjali Research Institute shows their association and bond with the PM which further boosts their brand, providing a halo effect of credibility.
This picture shows Patanjali's umbrella branding strategy, which makes it easier for the seller to expand their market base and attract loyal buyers for new product under the same umbrella.
This picture is the witness of Ramdev Baba adding social causes to the identity of the brand, in 2017 Patanjali launched a school named 'Patanjali Avasiya Sainik' for the children of deceased army officers, offerring them full free education. He also said that Patanjali as a brand was not interested in making profits but developing the future of the country.
We would like to ask the audience their opinion, about the working strategies of Patanjali and:
1) Can it continue to prosper in the market even if the ruling party changes in future?
2) Can it reduce it's dependency on it's sole figure Ramdev Baba?
Good work
ReplyDeletePatanjali is growing day by day 💯
ReplyDeleteVery useful information about their growth and financial growth in terms of their revenue .
ReplyDelete